Dictionary

Popular terms used in survey research and mysurveylab system.

C

CAPI (Computer Assisted Personal Interviewing) - is a personal surveying technique in which the interviewer follows a script provided by a computer.

CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) - is a type of challenge-response test used in computing as an attempt to ensure that the response is generated by a person.

CASI (Computer Assisted Self Interviewing) - is a personal surveying technique in which respondent enters answers directly into computer.

CATI (Computer Assisted Telephone Interview) - is a telephone surveying technique in which the interviewer follows a script provided by a software application.

CAWI (Computer-Assisted Web Interview) - is a Internet surveying technique in which the interviewer follows a script provided in a website.

Collector - collectors are responsible for response collection. They allow you to collect the data by different channels at the same time, or repeat survey collection for another period of time.

Contacts - list of survey and test respondents. It is used when you create surveys with response tracking.

I

Impression - is a measure of the number of times a surveys has been displayed, whether it has been completed or not.

M

Mystery shopping (Mystery consumer) - tool used by market research companies, watchdog organizations or internally by companies themselves to measure quality of service, compliance to regulation, or to gather specific information about products and services.

N

Net Promoter Score (NPS) - management tool that can be used to gauge customer loyalty. It serves as an alternative to traditional customer satisfaction research.

P

PAPI (Paper and Pencil Interview) - is a personal surveying technique in which the interviewer use paper survey and pencil to mark responses.

Population (Statistical population) - is a set of entities concerning which statistical inferences are to be drawn, often based on a random sample taken from the population.

PSPP - is a free, open-source alternative to the proprietary statistics package SPSS.

R

Random sample (Sample) - In statistics, a random sample is a subject chosen from a population for investigation.

S

Skins (Survey skins) - color survey and test templates. With skins you can change your survey or test appearance.

SPSS (originally, Statistical Package for the Social Sciences) - statistical software, its first version was released in 1968.

Secure Sockets Layer (SSL) - cryptographic protocols that provide communication security over the Internet.