Online survey blog

CSI

17 APR 2015

Customer Satisfaction Index (CSI)

musyrveylab.com 8.13 is now available along with the first set of updates this year. New features include CSI metrics and a bunch of useful changes that make it even easier to use our platform. The complete list features: Read more ...

you should know

16 APR 2015

Things you should know about your NPS survey respondents

Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question : Read more ...

report

15 APR 2015

CSI metrics (Customer Satisfaction Index)

musyrveylab.com 8.13 is now available along with the first set of updates this year. New features include CSI metrics and a bunch of useful changes that make it even easier to use our platform. Read more ...

satisfaction survey

01 APR 2015

Satisfaction or loyalty – what to survey?

Do you know that customers satisfied with your service won’t necessarily return to you? The correlation between customer satisfaction and loyalty is not as straightforward as it may seem. Read more ...

Common mistakes

25 MAR 2015

Drafting a survey? Beware of these common mistakes

In the case of survey based research it’s not just about WHAT you want to ask. It’s also as much about HOW you formulate your questions. Otherwise you might end up with data that is false or of poor quality. Good questions are clear and they don’t raise any doubts at the time of completing the questionnaire. Bad questions may include answer suggestions or they can even make it impossible to give a truthful answer and as a result they are discouraging. What kinds of questions should you avoid? Read more ...

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