15 JUL 2019, autor: Jakub Wierusz

5 ways to increase online sales

No matter what business you are in, sales is one of the most difficult tasks you will have to face, including the one you will run online. We have 5 proven ways to increase your sales and profits.

User-friendly interface

The purchase decision is often determined whether your customer can quickly and easily find the information he was looking for. It doesn't matter whether it is an answer to a question, an article in the online help, a product, or a service. If you lose your customer attention, you may no longer be able to get it back, which usually results in the loss of the client.

Start by analyzing the behavior of users (Hotjar or LiveSession can help you) and with surveys launched directly on your website (MySurveyLab is a great tool for all kind surveys). Thanks to this you will quickly learn which elements of the website really cause your customers a problem.

Optimize your website for mobile devices

There are over 5.1 billion people around the world using mobile phones every day. The number increases year-on-year by 2.7%. The smartphones account for more than 2/3 of all devices in use today. Moreover, the US adults are spending more and more time online thanks to mobile, clocking 5.9 hours per day in 2017, versus 5.6 hours in 2016.*

* Source: Techcrunch, Internet Trends Report 2018

Focus on the customer

"The No. 1 thing that has made us successful by far is obsessive compulsive focus on the customer as opposed to obsession over the competitor", Jeff Bezos said in a talk at the Economic Club of Washington on September 13, 2018.

A survey conducted in the US by PwC (PwC, Future of Customer Experience Survey 2017/18) shows that as many as 73% of customers are willing to pay more for a better experience. At the same time, only 43% of customers are satisfied with the way they are currently served and their experience with companies and brands.

Start from measuring customer satisfaction. Tools like mysurveylab.com will make this task easy for you.

Invest in content marketing

Content marketing is a marketing strategy involving regular creation and distribution of attractive content. The content created is designed to interest and maintain a clearly defined group of recipients, and then persuade it to act (eg. to purchase products or services) that brings profit. Content marketing usually takes the form of content published on the Internet such as articles, webinars, video, podcasts, infographics, guides, reports, etc., whose primary task is to provide Internet users with reliable and desirable information related to the given industry.

Build trust

Trust is the foundation of every relation, including the one that has business nature. You should build trust on many levels. First of all keep the promises. Easy way is posting reviews of your product or service on social networking sites. 77% of people take the time to read product reviews before they make any purchases decisions.

The other solution is to provide an option to talk with the consultant directly on the web site. You can use software like LiveChat. Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email, and 44% for the phone.

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