Online survey blog

CSAT NPS CES

21 OCT 2013

CSAT, NPS or CES

It is said, that you can't manage if you can't measure effects of your actions. Organizations all over the world are looking for the ideal question / measure, that will allow to gauge and predict customer loyalty. The result is a specific "arms race" that leads to a new question. Which metric and question is the best one? To find an answer we compared three different frameworks - CSAT, NPS, CES. Read more ...

VOC

13 SEP 2013

Voice of the Customer

Do you know what your clients and users talk about your company, products or services? What they like and what annoy them? Voice of the Customer can help you find answers for these questions. Read more ...

Semantic scale

06 SEP 2013

Semantic scale in online surveys

Semantic scale, also known as semantic differential or Osgood scale (from the name of it creator - American psychologist Charlesa E. Osgood, 1916-1991) is commonly used for evaluation of attitudes, products or services. Read more ...

5 WHY

26 AUG 2013

5 Why

5 Why (5W) is iterative question asking technique used to explore cause-effect relationship underlying a particular problem. Technique has been originally developed by Sakichi Toyoda and used in Toyota Motor Corporation during the evolution of manufacturing methodologies. It gained big popularity and is used by such methodologies like Kaizen, Lean, Six Sigma. Read more ...

research moments

03 DEC 2012

4 research moments

Let's get straight to the point: why should you conduct survey research and what is the objective to create one? Right now a half of my readers will leave the blog and they will be right. I would do the same. So I will change my question: in what business situations should you conduct survey research? Does it sound better? Let's call these situations research moments. Read more ...

Earn money on online paid
surveys on MyPanelBase.

Try mysurveylab.com for free.
Professional online survey tool. Great features.

14 days trial | view complete list of features