Online survey blog

research brief

06 OCT 2012

How to write a good research brief?

Are you planning market research? You should start your work with a research brief. Research brief describes objective and outcomes of the research. The better brief you create the more accurate and better quality survey results you will get. Read more ...

central tendency

16 AUG 2012

Measures of central tendency

Measures of central tendency (averages) - a single value that attempts to describe a set of data by identifying "the central position" within that set of data. Central position can be defined on many ways therefore we have many averages. Read more ...

standard deviation

10 AUG 2012

Standard deviation

Standard deviation (represented by the symbol σ) shows how much variation or "dispersion" exists from the average (mean, or expected value). Read more ...

online survey

21 JUN 2012

Right scale selection for online survey

Are you wondering what scale you should use for your online survey? Below you will find few examples of different scales that may be used in your surveys. Read more ...

Likert scale

18 JUN 2012

Likert scale in surveys and market research

Likert scale has been introduced to survey research in 1930. Scale name comes from Rensis Likert (1903 - 1981), American psychologist, educator and sociologist. It is bipolar scale with interval-levels that measure respondent attitudes and opinions. Read more ...

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