What is response rate, why it is important and how it works?
Response rate (also known as completion rate or return rate) tells us how many people have completed surveys comparing to a total number of people in the sample. The bigger response rate the better it is.
Response rate = number of completed surveys / number of people in the sample
How does response rate work?
Let’s assume you have sent a survey to 100 people and 40 people answered (filled out your survey). It means that response rate for your survey will be 40/100 = 0,4 x 100 = 40%
How to improve response rate?
There are several ways to improve response rate - it means to improve the number of collected responses on your survey in a sample. Below you will find few simple and proven methods :