Response rate (also known as completion rate or return rate) tells us how many people have completed surveys comparing to a total number of people in the sample. The bigger the response rate the better it is.
Response rate = number of completed surveys / number of people in the sample
How does response rate work?
Let’s assume you have sent a survey to 100 people and 40 people answered (filled out your survey). It means that response rate for your survey will be 40/100 = 0,4 x 100 = 40%
How to improve response rate?
There are several ways to improve the response rate - it means to improve the number of collected responses to your survey in a sample. Below you will find a few simple and proven methods :
- Ask your respondents in advance if they would like to participate in a survey
- Create a survey introduction, with information like :
- survey objective
- explanation why it is important to participate in a survey
- information that survey is completely anonymous, and explanation how collected data will be used by you
- Provide enough time to complete a survey
- Resend survey during research, but only to people that haven’t opened your survey
- Offer a small gift in return for survey completion, instead of a gift you can create a possibility to donate a small amount to a charity
- Say "Thank you" for participation in a survey